How to read a profile report

How to read a profile report. A practical step-by-step VIRAZ guide.

1. Reports use an available sample of recent public posts. Check the sample size next to the metrics.
2. Engagement is the retrieved average likes and comments divided by follower count. It is not reach or Instagram Insights data.
3. Mentions come from public posts. They do not establish personal relationships; an absent name says nothing about follows.
4. Posting hours use UTC and describe the sampled posts. They do not guarantee the best future reach.